International Business Strategy Essay Example | Topics and Well Written Essays - 2250 words

International Business Strategy - Essay Example This essay discusses an example of Tesco’s entry in China regarding all the aspects mentioned above to depict practical application in the real world. Then the company has to make a research of the types of segments and what kind of segments among them are the target segments for their products. They also have to keep in mind that whether the products the multinational is offering are of any interest to the customer or not, and whether the customer’s needs are fulfilled by it or not. Multinational’s mode of entry, its strategies, and the implications are discussed. The research is given to empower the statements stated and support the fact related to multinational corporations worldwide. The entry of multinational companies is a common trend in many countries due to globalization all over the world. Many of the countries are following this ritual of entering another country after the success of their business in their own country. That needs expansion; expansion in every area of their business as that would lead them to earn greater revenues. The companies take into consideration many different aspects like what country to enter, what cultural, social, political and legal constraints they would have to face there, what mod of entry they should select and what business procedures they should conduct. There are also other considerations whether there is a need for the products that companies are offering in that country and what is the perception of that brand or company in the minds of consumers. All that is very important for the business to thrive in another country. Companies also have to find allies of the same host country so that they can help them know about th e consumers’ needs and wants more clearly as they belong to the same country and know better.