Hyatt Hotel Financial Analysis Essay Example | Topics and Well Written Essays - 1250 words

Hyatt Hotel Financial Analysis - Essay Example Hyatt has six diverse brands, which are specifically designed in order to deliver the best experience reflecting high standards of life, luxury, comfort, values, attitudes and aspirations of the clients who are the main stakeholders. The Hyatt hotel is run by a group of talented and highly skilled professionals whose visions and aspirations is to make Hyatt Hotels the leading brand in hotel and hospitality section. The executive chairman is Thomas J. Pritzker; Mark Hoplamazian is the president and also the CEO and Director. Harmit Singh is the chief finance officer. We also have among others Charles Floyd, who is the chief operating officer of North America and Robert Webb who is the chief Human resources Officer. Hyatt hotel has been able to use the latest technology together with high class food and beverage preferences in order to effectively and efficiently meet the growing customer demand. There has been advancement in the establishment of free Wi-Fi, room entertainment, ultra-m odern Jacuzzis and other devices which enhance self service. The major challenge facing the Hyatt Hotel is the general economic downturn which has affected almost all hospitality sectors in the world. The administration is busy launching rigorous initiatives which will rely heavily on information technology in order to improve their marketing objectives and more so the profitability goals. Another challenge s the financial and staffing constraints, the executive management of the hotel have employed strategies which will make use of technology in order to ensure stronger business growth. The major competitors of Hyatt hotel are basically based in North America, Europe and Asia. The luxury hotel industry has actually suffered major competition especially in the major global economic downturn. This has lead to the hotel reducing the prices of its products and services hence reduction in the company’s profit margin. Consequently it has become increasingly difficult to carry out expansion activities of the hotel Analysis of Financials The key items in the balance sheet of Hyatt which is worth the analysis are the inventory, long term investments, long term debt, stockholder equity, cash and intangible assets Inventory- the inventory of the company is seen to be decreasing from the year 2009 to 2011. Decrease in the inventory could be due to increase in the demand of the company’s stock or the management decisions to get as limit of stock. The value of stock for Hyatt hit a record low of $8.77 in 2011 against $18 and $1.337 for 2010 and 2009 respectively (Fridson, 2009). Long term investments for the company increased substantially from $6.085 in 2009 to $6.47 in 2011. The increase in the amount of long term investments is due to the company’s ambitious programs to expand its operations worldwide. The building of spas, luxury hotels and casinos has made the company to improve its long-term investments. The long-term debt has significantly been increased in order to meet the growing demands for financing the long-term investments. The long-term debt as at 2011 was $1.2219 against $714000000 and $8.48 for the years 2010 and 2011 respectively. Long-term investments are very expensive ventures to be undertaken, meaning that the