Advertising Red Bull Essay Example | Topics and Well Written Essays - 1000 words

Advertising Red Bull - Essay Example The Christians, they believe that only Jesus had such powers to walk over water, but if this drink was capable to make someone do what Jesus is the only one who could do, then it is portrayed to be as powerful as Jesus (Anne-Marrie, 2012). This British Company has received a slap on the cheek as it tried to make fun of the Titanic tragedy where more than 1,500 people lost their lives. The bad reception saw the company lose market all over the world as people tried to criticize them that it is so soon and not enough to make fun of such a tragedy moment (Kieran, 2013). The ad suggested that if Red Bull was on board, people who could have taken it could have had wings to fly away hence escaping death. It is because of this negative reception about the company that this ad program is being developed so that the company image can be regained and the business can boom once more. Product The Red Bull Company specializes in its main product of Red Bull energy drink. It actually found an oppo rtunity in the market gap where there was a need for an energy drink which is non-alcoholic. This product was specially designed for use by everyone, both children and adults and both believers like Christians and non-believers like pagans. The product had already gained fame in the global market, but this was recently declining due to the bad advert. Therefore, there is a great need for the company to restructure their ad in order to convince back its customers. Marketing Mix The company uses various strategies in order to capture and manage its market niche for this particular product. In its efforts to achieve this, the company has taken into consideration the exercise of the four Ps of marketing: product, price, place & promotion. Product: the company has ensured that its product is harmless to all age groups in the society hence it captures a wide customer base. The product can be used by the sportsmen, fatigued, the sick, and any other person who either requires refreshment or replenishment of lost energy in any kind of activity they are involved in. Price: the company has used various pricing strategies to enable all its users find it affordable everywhere in the world. The pricing captures both the wholesale and retail price prices where the big stores purchase the product at a wholesale price and sell it to the retailers at a different price, at least making profits. And the retailers also sell it to the consumers at a bit higher prices, but still affordable for the customers. Place: the company is a global company where it sells its products to the internationally in the global market. It gained fame very fast being that the product was more of a soft drink and could also provide the users with energy. Promotion: the product uses various media platforms to promote its product so that sales and popularity can be increased. The company has recently received a negative reception for using a bad ad which has made it lose market in most parts of the world . Therefore, the company plans to make good choices of adverts that will get a good reception and would not inflict any pain to the people’s feelings again. The company has always used media like the print media, social media, televisions, posters, billboards and events to promote their product all over the world (Ali, 2012). Choice of Media for the Advert The ad will be aired on the social media, especially on Facebook where billions of people visit on a daily basis; hence many people can be reached at a time. The

Send in the Drones Essay Example | Topics and Well Written Essays - 1250 words

Send in the Drones - Essay Example A look at the coverage of the Lamont Lieberman senate race in Connecticut will confirm that pack journalism is alive and well and even more void of any creativity, insight, adjectives, or shame. Both Reuters and The Associated Press ran several stories in the hours after the election. The stories echoed the same adjectives and scenarios as they spoke of the anger, anti-war sentiment, and Lieberman's closeness with Bush. The wire services had indeed taken the stand that the vote in the Democratic primary in the land of steady habits was a referendum on the President. The major papers in New York, Los Angeles, and Chicago echoed this story. Yet, as reported by Murray on August 9, 2006 in The Washington Post there were other issues on the minds of Connecticut voters such as labor unions, free trade, and women's rights. The mob mentality had left these issues behind because the story that had the legs was the story on the war. Sometimes you can see the mob move by just looking at the sheer volume of coverage on an event. By the first week of August 2006 the major news outlets had the nation riveted on the Democratic primary and focused on the race between Lieberman and Lamont. The Associated Press was pumping out 10 stories a day covering the race and the major dailies were following suit. The NY Times was contributing about 4 a day and the Washington Post was adding another 2 (LexisNexis). By the first week of October 2006 the AP had dropped to less than 10 stories for the entire week. That week, the Washington Post did not even cover the non-event. The last week of October 2006, with the election drawing near, had again seen a modest increase in coverage by both the AP and the New York Times (LexisNexis). By the beginning of September the news of Lieberman and Lamont was already getting scarce. It was often hard to locate the source of the story, but it was certainly getting incestual. Similar stories from Chicago and New York indicate that the news was being drawn from a common pool. The New York Times led a story on September 2, 2006 with, "An independent group, Vets for Freedom, will begin sponsoring television commercials [...] thanking him (Lieberman) for his support of the war in Iraq" (Medina, 5). On September 6, 2006 the Chicago Sun Times relayed the same story that led off with, "Vets for Freedom, an independent group [...] will air an ad in Connecticut [...] thank the incumbent for backing the conflict" (Miga). It's obvious that both papers were drinking from the same well. A September 9, 2006 AP story begins, "[...] Ned Lamont, who recently denounced Sen. Joe Lieberman for his public scolding of President Clinton over the Monica Lewinsky affair, lauded the senator at the time for his eloquence and moral authority" (Reitz). The New York Times of the same date worded it this way, "Ned Lamont, who this week chastised Senator Joseph I. Lieberman for his public rebuke of President Clinton during the Monica Lewinsky scandal, wrote to Mr. Lieberman at the time praising the eloquence of his speech on the Senate floor" (Medina, 4). The NY Times took full credit for the story with no acknowledgment for the AP material. The majors had run out of wire stories and the Times was lost for words, but they hadn't lost their thesaurus. Unfortunately, the chain of evidence is not well

Past Trends of Training and Development

Past Trends of Training and Development WHAT EXACTLY RECESSION IS In economics, a recession is a business cycle contraction, a general slowdown in economic activity over a period of time. During recessions, many macroeconomic indicators vary in a similar way. Production as measured by Gross Domestic Product (GDP), employment, investment spending, capacity utilization, household incomes, business profits and inflation all fall during recessions; while bankruptcies and the unemployment rate rise. Recessions are generally believed to be caused by a widespread drop in spending. Governments usually respond to recessions by adopting expansionary macroeconomic policies, such as increasing money supply, increasing government spending and decreasing taxation. ABOUT TRAINING AND DEVELOPMENT Training is an act of increasing knowledge and skills of an employee for doing a particular job. Its purpose is to achieve a change in the behavior of those trained and to enable them to do their jobs better. Training is necessary for the newly appointed employees and its equally necessary for the old employee whenever new machines or new technology is introduced in the job. Training is a continuous process. Development is career-centered in nature. All development is self- development. The executive has to be internally motivated for self- development although the terms training and development are used interchangeably and often used together, there are some differences between the two. DIFFERENCE BETWEEN TRAINING AND DEVELOPMENT There is a difference between terms Training and Development. Training means learning skills and knowledge for doing a particular job. It increases job skills. The term training is generally used to denote imparting specific skills among operative workers and employees. Training is concerned with maintaining and improving current job performance. Thus, it has a short term perspective. Training is job-centered in Nature. The role of trainer or supervisor is very important in training. Development means the growth of an employee in all respects. It shapes attitudes. The term development is associated with the overall growth of the executives and managers. Executive development seeks to develop competence and skills for future performance. Thus, it has a long- term perspective. IMPORTANCE OF TRAINING AND DEVELOPMENT Training and development can be initiated for a variety of reasons for an employee or group of employees. When a performance appraisal indicates performance improvement is needed To benchmark the status of improvement so far in a performance improvement effort As part of an overall professional development program As part of succession planning to help an employee be eligible for a planned change in role in the organization To test, the operation of a new performance management system To train about a specific topic TRAINING AND DEVELOPMENT PROCESS Organizational Objectives Needs Assessment Is There a Gap? Training Objectives Select the Trainees Select the Training Methods and Mode Choose a Means of Evaluating Administer Training Evaluate the Training METHODS OF TRAINING AND DEVELOPMENT There are two broad types of training available to small businesses: on-the-job and off-the-job techniques. Individual circumstances and the who, what and why of your training program determine which method to use. On-the-job training is delivered to employees while they perform their regular jobs. In this way, they do not lose time while they are learning. After a plan is developed for what should be taught, employees should be informed of the details. A timetable should be established with periodic evaluations to inform employees about their progress. On-the-job techniques include Orientations job instruction training apprenticeships internships and assistantships job rotation and coaching. Orientations are for new employees. The first several days on the job are crucial in the success of new employees. This point is illustrated by the fact that 60 percent of all employees who quit do so in the first ten days. Orientation training should emphasize the following topics: The companys history and mission. The key members in the organization. The key members in the department, and how the department helps fulfill the mission of the company. Personnel rules and regulations. Verbal presentations Some companies use this method while others have written presentations. Many small businesses convey these topics in one-on-one orientations. No matter what method is used, it is important that the newcomer understand his or her new place of employment. Lectures present training material verbally and are used when the goal is to present a great deal of material to many people. It is more cost effective to lecture to a group than to train people individually. Lecturing is one-way communication and as such may not be the most effective way to train. Also, it is hard to ensure that the entire audience understands a topic on the same level; by targeting the average attendee you may undertrain some and lose others. Despite these drawbacks, lecturing is the most cost-effective way of reaching large audiences. Role playing and simulation are training techniques that attempt to bring realistic decision making situations to the trainee. Likely problems and alternative solutions are presented for discussion. The adage there is no better trainer than experience is exemplified with this type of training. Experienced employees can describe real world experiences, and can help in and learn from developing the solutions to these simulations. This method is cost effective and is used in marketing and management training. Audiovisual methods such as television, videotapes and films are the most effective means of providing real world conditions and situations in a short time. One advantage is that the presentation is the same no matter how many times its played. This is not true with lectures, which can change as the speaker is changed or can be influenced by outside constraints. The major flaw with the audiovisual method is that it does not allow for questions and interactions with the speaker, nor does it allow for changes in the presentation for different audiences. Job rotation involves moving an employee through a series of jobs so he or she can get a good feel for the tasks that are associated with different jobs. It is usually used in training for supervisory positions. The employee learns a little about everything. This is a good strategy for small businesses because of the many jobs an employee may be asked to do. Apprenticeships develop employees who can do many different tasks. They usually involve several related groups of skills that allow the apprentice to practice a particular trade, and they take place over a long period of time in which the apprentice works for, and with, the senior skilled worker. Apprenticeships are especially appropriate for jobs requiring production skills. Internships and assistantships are usually a combination of classroom and on-the-job training. They are often used to train prospective managers or marketing personnel. Programmed learning, computer-aided instruction and interactive video all have one thing in common: they allow the trainee to learn at his or her own pace. Also, they allow material already learned to be bypassed in favor of material with which a trainee is having difficulty. After the introductory period, the instructor need not be present, and the trainee can learn as his or her time allows. These methods sound good, but may be beyond the resources of some small businesses. Laboratory training is conducted for groups by skilled trainers. It usually is conducted at a neutral site and is used by upper- and middle management trainees to develop a spirit of teamwork and an increased ability to deal with management and peers. It can be costly and usually is offered by larger small businesses Off-the-job techniques include Lectures special study films television conferences or discussions case studies role playing simulation programmed instruction and laboratory training. COMPANIES TO BE ANALYSED IN TERMS OF TRAINING AND DEVELOPMENT PRACTICES: WIPRO INFOSYS ABOUT WIPRO Wipro Limited (BSE: 507685, NYSE: WIT) is an information technology services corporation headquartered in Bangalore, India. According to the 2008-09 revenue, Wipro is one of the largest IT services company in India and employs more than 112,925 people worldwide as of June 2010. It has interests varying from information technology, consumer care, lighting, engineering and healthcare businesses. Azim Premji is the Chairman of the board. ABOUT INFOSYS Infosys (BSE: 500209, NASDAQ: INFY) is an information technology services company headquartered in Bangalore, India. Infosys is one of the largest IT companies in India with 114,822 employees (including subsidiaries) as of 2010. It has offices in 30 countries and development centres in India, China, Australia, UK, Canada and Japan. BEFORE RECESSION TRAINING AND DEVELOPMENT PROGRAMS IN WIPRO BEFORE RECESSION Technical training Training about Product Implementation and Development About Integration, Maintenance and Production support services Product, Process, Domain and Technology Trainings ERP and Non ERP Application Training Rollout Rapid Content Development Solutions Assessment and Certification About Change Management Wipro got following awards for its training and development programme in year 2004-2007 Winner of American Society for Training and Development BEST award for four consecutive years 2004, 2005, 2006 and 2007 Dale Carnegie Leadership Award in the year 2007 TRAINING AND DEVELOPMENT PROGRAMS IN INFOSYS BEFORE RECESSION Technical learning, orientation to company processes and practices. About product features and applications Classroom lecture Verbal presentations DURING RECESSION TRAINING AND DEVELOPMENT PROGRAMS IN WIPRO DURING RECESSION Talent management Encore: A basket of nonmonetory rewards given to motivate employees Communicating with the employees: Dont leave your employees in the dark with regards to the companys current situation and prospects. Few things turn people off like the feeling that they are being left out. If you trust them with the truth, they will trust you in turn. Training based on requirement Technical training Stress management TRAINING AND DEVELOPMENT PROGRAMS IN INFOSYS DURING RECESSION Internship: New employees are directly given i=on the job training by assigning a mentor Technological up to date: Motivation Product application About change management AT PRESENT TIME TRAINING AND DEVELOPMENT PROGRAMS IN WIPRO AT PRESENT TIME: Wipro can develop customized, interactive and engaging content to meet its employees training needs. Wipro develop learning content for a wide range of delivery methods Instructor-led training Web-based training Blended training solutions The custom content development services of wipro provide a very wide range of training practices backed by their strength in Instructional Design and pedagogy. And these training methods include Application Training Product Training Process Training Training for New Hires Sales Training Compliance/Regulation Training Technology and Domain Training Soft Skills Training Business Simulations. Wipro also provide content conversion and rapid content development solutions that will meet the varied requirements of the organization. Wipro believe in implementing the right learning pedagogy using customizable frameworks and assign an optimized mix of offshore-onsite development teams to develop these solutions. OTHER TRAINING METHODS THAT WIPRO IS USING e mobile based learning video podcasts learning nuggets on Outlook gaming and virtual worlds. TRAINING AND DEVELOPMENT PROGRAMS IN INFOSYS AT PRESENT TIME: In Infosys all engineering trainees (people hired straight off campus) undergo a 52-day initial learning programme, which is a combination of technical learning, soft skills development and orientation to company processes and practices. Technical training by Education Research department: We have an entry-level technical training program, which is for a duration of 14 weeks. This program has been certified by educationists as being equivalent to a BS program in the US. The Education Research (ER) department at Infosys offers a variety of training programs on a regular basis for Middle level employees as well. Quality Process Training: Infosys has a strong focus on quality processes and methodologies. This training is tailored to the role that one is playing ie. Software Engineer, Programmer Analyst, Project Managers etc Personal Effectiveness and Managerial Programs: Programs to enhance the managerial capabilities and leadership abilities, to enable better customer satisfaction, achieve organizational vision and create high performing multicultural teams. ILI: The Infosys Leadership System: The Infosys Leadership System (ILS) and the Infosys Leadership Institute (ILI) address the issue of sustained growth in general and creates a formal and committed system for developing leadership capabilities in Infoscions. The most significant attribute of the Infosys leadership development model is its partnership approach with the other groups in Infosys and the ownership of the entire process by the top management in what is termed as the Internal Synergy Model. ILI is based at a world-class physical infrastructure, in Mysore, India ISSUES THAT CAN BE RESOLVED AT THE TIME OF GLOBAL RECESSION How to increase the falling output How to reduce cost How to motivateemployees How to achieve target How to increase falling share price How to increase the consumer confidence so that he can spend money to buy the services of the company. SOLUTION TO THE ABOVE ISSUES/PROBLEMS Training should be evaluated several times during the process. Determine these milestones when you develop the training. Employees should be evaluated by comparing their newly acquired skills with the skills defined by the goals of the training program. Any discrepancies should be noted and adjustments made to the training program to enable it to meet specified goals. Many training programs fall short of their expectations simply because the administrator failed to evaluate its progress until it was too late. Timely evaluation will prevent the training from straying from its goals. SUGGESTIONS TIPS FOR EMPLOYEES TO SURVIVE IN THE RECESSION 1) Upgrade Your Skills Make a Strong Profile Unless you are multi skilled, it is going to be difficult for us to survive in the emerging context. When you are out of a project, take that as a boon period to upgrade your skills. Be in testing released certifications like ISTQB, CSTE, CSQA or tools related certifications like AIS, ASE or domain related certifications in Insurance, Banking or telecom is going to help you to improve your profile. 2) Learn to Manage Stress One more critical skill, which we need to learn, is stress management. As we move on, we will get more work related pressure and this will improve further due to the cost cutting and operating margin pressure on the IT companies. 3) Be Always Ready to Face Challenges Every other day, you can see news of IT firms downsizing employees. This is hard reality in countries like India where job security is associated with the work life. It is not the question of you being a performer or non-performer, but the question of available business and required resources. One should not get de-motivated or depressed by these events in life. In western countries, job hoping is a regular feature in life cycle but in India we are yet to get accosted to this. If you happen to face this, take it bravely and face the challenges. Cross skill will help you during this time. If you cant guarantee peoples jobs and you have to let some of them go, make an effort to help them along: free training, introductions to job agencies, recommendations to other companies that may be hiring. This is going to motivate those who are staying, because they will see you as an employer who cares and goes the extra mile, even in a bad situation. TRAINING METHODS THAT CAN BE USEFUL IN RECESSION PERIOD Training methods that are useful in recession period is on the job method because it reduces cost and also reduce the training time and employee can directly learn by persuing his job so it will be beneficial for the organization to use on the job methods. Comapnies can use training methods like Orientations job instruction Technical training apprenticeships internships and assistantships job rotation and coaching Training also improves employee loyalty. It shows your employees that you are investing in them that you believe in them and they will return the favor. When you provide training, your employees morale and confidence are elevated. When employee morale is up, the work environment is better, fewer errors are made and more work is accomplished. The other useful training methods are as following: webinars and podcasts: these are free. Most cost less than off-site conferences. In addition, there are no travel expenses or time away from the office to incur with e-learning. E-learning allows your employees to build their skills from the convenience of their home or office and often whenever they choose. It gives them ultimate flexibility. Employees motivation: should motivate the employees so that they can do their work more efficiently. Time management: they should tell about the time management so that they can do more work in less time and there can be more productivity that can reduce total cost. Stress management: They should be given some classes to tell them how to be stress free and how to do their work without burden or should be given some refreshments so that they can be stress free. With the global economic recession, you may have to make drastic changes to stay afloat. However, keep in mind that employee training is still very important and can be cost-effective. The long-term results of investing in your employees during this time are immeasurable. CONCLUSION After analysing all the training methods of wipro and infosys during recession, before recession and after recession period we come to know the following main findings The training methods were different before recession in both wipro and infosys. Companies use to give training to employees in term of technology mainly but not give more attention to behavioural or soft skills. Classroom lecture Verbal presentations Technical skills Product application knowledge And at the time of recession companies reduce its investment for training purposes and employees were given training only for the important things. Companies pay less money in training during recession. And employees were given training as per their needs or training so as to survive in recession period that is how to reduce cost How to increase productivity How to keep customers happy How to increase market share And now at present after the recession the companies are again paying more effencies to training needs of the employees. Now the employees are trained in terms of good interpersonal skills, behavioural skills technical skills motivation things Quality process training Leadership skills

Destiny in Madame Bovary :: Madame Bovary Essays

Destiny in Madame Bovary      Ã‚   Destiny: the seemingly inevitable succession of events.1   Is this definition true, or do we, as people in real life or characters in novels, control our own destiny? Gustave Flaubert's Madame Bovary exemplifies how we hold destiny in our own hands, molding it with the actions we take and the choices we make. Flaubert uses Emma Bovary, the main character of his novel, to demonstrate this. Throughout her life, Emma makes many decisions, each one of them affecting her fate and by analyzing these decisions one could see from the beginning that Emma is destined to suffer. However, one can also pinpoint such decisions making events as her marriage, her daughter's birth, her adulterous relationship with Leon and her taking the poison, as times when, if she had made a different decision, her life would not have ended as tragically.      Ã‚  Ã‚  Ã‚  Ã‚   When we first meet Emma, the future Madame Bovary, we perceive her as being a woman who is refined perhaps a bit more than the average peasant girl living on a farm. We conclude this because she attended a boarding school where she was taught "dancing, geography, needlework and piano." (p.15) Charles, on the other hand, gives her more credit than she deserves. He regards her as well very educated, sophisticated, sensitive and loving, with the last characteristic being the one she lacks most. Soon after Emma marries Charles we see her unhappiness, and we are faced with a dilemma, why did she marry him? There are numerous possible answers to this, but the end conclusion is the same: if she had not married him it would have been better for both of them. Emma would not have been so miserable and depressed throughout her life and Charles would have found someone who would return his love and who would appreciate him. Throughout the novel Emma never expresses her appreciation for her husband. On the contrary, she often expresses her loathing for him - "Charles never seemed so disagreeable to her, his fingers never seemed so blunt, his mind so dull of his manners so crude--." (p.161)      Ã‚  Ã‚  Ã‚  Ã‚   However, Emma and Charles were married. An uneventful year passed and Emma reached yet another fork in the road of life - should she have a baby now,

Reflection Paper on the Story of Job Essay

The story of Job has enlightened me on how God really is. He is not rude or a punisher, but rather a God who gives challenges that he knows his people can surpass. Job has impressed me on how he never turned his back on God despite the losses he came across in his life. If I come to think of all Job’s struggles, and put my feet in his shoes, I don’t think I’d be able to handle it. It’s a bit acceptable to lose possessions, but to lose one’s family is very devastating. Job lost all his animals, his house and his family, but instead of hating God, his faith in Him even strengthened. He thought that he didn’t have the right to question God’s decisions because God is the Almighty – the most powerful. What I also realized is that we usually remember to honor God when we are in need or when we are at our deepest sorrow. But we are ignorant in thanking God in times when our needs are fulfilled. At times, I ask God for guidance, strength and even small wishes like being able to pass in a certain subject, and I admit, I sometimes forget to thank Him. However, God is said to be forgiving and I know that no matter what challenges He gives us, his intention is to give us a lesson and correct our mistakes. Life really isn’t fair, but we all know that God has designed a special story for us to live in. We should just accept and adapt to what life has to offer.

The Holocaust And Western Imperialism And The Holocaust

People are never evil just for the sake of being evil. They always justify to themselves in some way that all of their actions are for the greater good and that the actions they have committed are not atrocities. This has to be done since normal individuals cannot justify to themselves that they are immoral. Both western imperialism and the Holocaust had their atrocities justified by the illusion of progress. Even though numerous millions of people were slaughtered in these campaigns, many of the people doing the killing, believed that it was for the greater good. Western imperialism used the notion of bettering the native population and expansion in order to justify their mass killings. On the other hand, the Holocaust rationalized its†¦show more content†¦we begged the white man to leave us alone, saying we could get no more rubber, but the white men and their soldiers said, ‘Go! You are only beasts yourselves; you are nyama (meat).’† This sense of super iority allowed the imperialists to justify to themselves the atrocities that they were committing. Furthermore, the Nazi regime slowly dehumanized these fellow Europeans until they were dehumanized enough so that they could be killed. This effort was done methodically, since it took an entire eight years after Hitler was appointed chancellor in 1933 for the Jews to begin being killed in 1941. The length of time this took is interesting since it shows how the average German population did not have anti-semitic views they were willing to act upon until much after Hitler came to power. The Nazi’s were able to change this by incrementally disparaging Jews whether it be through the laws they passed or the math textbooks that were handed out to children. This systematic effort showed how the Nazi’s had to had to change the average German ways of thinking, while the imperialists implicitly believed they were superior immediately after arriving in the Congo. A key difference b etween the Holocaust and western imperialism is the means in which they attempted to advance. During western imperialism, the European explorers saw the Native population and wanted to improve Europe through converting them to Christianity, acquiringShow MoreRelatedThe Causes Behind The Atrocities Experienced During World War II1166 Words   |  5 Pagesfollowed a similar pattern. However, within this war occurred some of the most horrific events in history, including the Holocaust and the detonation of the first nuclear bomb. Explanations behind the particularly merciless cruelties of World War II can be traced back to a rise in extremist German nationalism due to the Treaty of Versailles, the rise of fascism and imperialism, as well as Japanese militarism. Issues developed within Weimar Germany that lead to surges of revanchism after the TreatyRead MoreAnti Semitism And The Holocaust1682 Words   |  7 Pagesits pinnacle during the Holocaust. It’s known world wide as the genocide of approximately six million European Jews. Strikingly, there is a decent number of people in the world who don t entirely believe that the Holocaust happened as it is documented by witnesses, survivors, and those tasked with rescuing those who survived, and burying those who did not. These people are known as Holocaust Revisionists; or in another term, â€Å"deniers.† Farzan 2 Holocaust revisionists do believeRead MoreViews On Humanity. As Countries Expands Its Ability To2215 Words   |  9 PagesViews on Humanity As countries expands its ability to function, humanity expands it race evolve its existence. The introduction of imperialism became a direct result of industrialization creating a race to expand empires. To expand the size on a country, countries will need to acquire new colonies. Acquiring new ground for the expansion is a direct result in taking what belonged to another, either by submission or with force. With the conflicts leading to World War I, humanity faced new horrorsRead MoreViews On Humanity. As Countries Expand Their Size In Population2343 Words   |  10 Pagesglobal market. The introduction of imperialism became as a direct result of industrialization. Imperialism created a race to expand empires. Industrialization forced country leaders to expand the size of their country, countries needed to acquire new colonies to support the growth. Acquiring new ground, for the expansion of industry resulted in taking what belonged to other people, either by submission or by for ce. Therefore, industrialization created imperialism and aggression. The initial developmentRead MoreKing Leopold s Ghost Response Paper1444 Words   |  6 Pages4/16/15 King Leopold’s Ghost Response Paper With an estimated death toll of ten million people, King Leopold’s conquest of the Congo is recognized as one of the bloodiest holocausts in human history. The sheer brutality of this gruesome process triggered the world’s first international human rights movement. However, unlike the holocaust of Jews committed by the Nazi regime in mid-twentieth century Germany, the Belgian extermination of the Congolese has gone largely forgotten. In King Leopold’s GhostRead MoreThe Nankin Massacre in China: Historically Forgotten1399 Words   |  6 Pagesrevisionists assume no responsibility or culpability for the murder of civilians at any point during the war. They do this by rationalizing all actions to be necessary in order to ensure Japan’s own survival and to free Asia from the grips of Western imperialism (Stanford). The revisionists retell the â€Å"Rape of Nanking† with a definite Japanese twist. They go to extreme lengths to protect their version of the Rape of Nanking, regularly threatening those who oppose their view with lawsuits, death threatsRead MoreDbq on Causes and Effect of the Crusades and Word Wars1133 Words   |  5 Pageswas mutually beneficial, flooding the Islamic markets with a new source of wealth, while bringing such wonders as sugar, cotton, and rice into western Europe. This began the resurgence of Europe. The Cruusades further weakened the system of feudalism, as money became more valuable than land. The causes of World War 1 were Militarism, Alliances, Imperialism Nationalism (doc.3). Militarism is the glorification of military power. There were arms races, which was a competition between Germany GreatRead MoreWriting the History of the World Essay examples736 Words   |  3 Pageshistory. Through the pilgrims and missionaries in the New World we learn about life in other cultures. From the starting point of the Reformation, we are able to begin actually studying much of the world, rather than just concentrating on Western Europe. I would discuss the fact that the purpose of colonization by European powers was not for religious means, but rather to secure trade routes. It is through this trading that we come into close contact with the Asian nationsRead MoreThe Two Superpowers and the Arab-Israeli Conflict between 1948 and 19781354 Words   |  5 PagesAlthough not responsible for the 1948 War of Liberation, from which Israel emerged victorious, perceived Zionist support by the West fuelled nationalist sentiment and set the stage for future increased involvement by the superpowers. Guilt over the Holocaust, as well as strong Jewish lobbyists in the US prompted the US to extend extensive loans to aid new immigrants settling in the state of Israel, according to Ben-Gurion’s â€Å"Law of Return†. Sixty-five million US dollars was lent to the fledgling stateRead MoreAnalysis Of The Book King Leopold s Ghost 1466 Words   |  6 PagesKing Leopold’s Ghost is a nonfiction book about Imperialism in Africa written by Adam Hochschild. Hochschild was born in New York in 1942 and graduated from Harvard in 1963 with a B.A. degree in history and literature (Interview with Adam Hochschild). He worked as a reporter for a daily newspaper for two years and then he went on to writing and editing magazines. In 1986 he wrote his first book, and then twelve years later he wrote his second: King Leopold’s Ghost. Hochschild said he writes about

Biography of José Santos Zelaya

Josà © Santos Zelaya (1853-1919) was a Nicaraguan dictator and president from 1893 to 1909. His record is a mixed one: the country progressed in terms of railroads, communications, commerce, and education, but he was also a tyrant who jailed or assassinated his critics and stirred up rebellions in neighboring nations. By 1909 his enemies had multiplied enough to drive him from office, and he spent the rest of his life in exile in Mexico, Spain, and New York. Early Life Josà © was born into a wealthy family of coffee growers. They were able to send Josà © to the best schools, including some in Paris, which was quite the fashion for young Central Americans of means. Liberals and Conservatives were feuding at the time, and the country was ruled by a series of Conservatives from 1863 to 1893. Josà © joined a Liberal group and soon rose to a position of leadership. Rise to the Presidency The Conservatives had held onto power in Nicaragua for 30 years, but their grip was beginning to loosen. President Roberto Sacasa (in office 1889-1893) saw his party splinter when former President Joaquà ­n Zavala led an internal revolt: the result was three different Conservative presidents at different times in 1893. With the Conservatives in disarray, the Liberals were able to seize power with the assistance of the military. Forty-year-old Josà © Santos Zelaya was the Liberals’ choice for President. Annex of the Mosquito Coast Nicaragua’s Caribbean coast had long been a bone of contention between Nicaragua, Great Britain, the United States and the Miskito Indians who made their home there (and who gave the place its name). Great Britain declared the area a protectorate, hoping eventually to establish a colony there and perhaps construct a canal to the Pacific. Nicaragua has always claimed the area, however, and Zelaya sent forces to occupy and annex it in 1894, naming it the Province of Zelaya. Great Britain decided to let it go, and although the US sent some Marines to occupy the city of Bluefields for a while, they, too, retreated. Corruption Zelaya proved to be a despotic ruler. He drove his Conservative opponents into ruin and even ordered some of them arrested, tortured and killed. He turned his back on his liberal supporters, instead surrounding himself with like-minded crooks. Together, they sold concessions to foreign interests and kept the money, siphoned off of lucrative state monopolies, and increased tolls and taxes. Progress It wasn’t all bad for Nicaragua under Zelaya. He built new schools and improved education by providing books and materials and raising teacher salaries. He was a big believer in transportation and communication, and new railroads were built. Steamers carried goods across the lakes, coffee production boomed, and the country prospered, especially those individuals with connections to President Zelaya. He also built up the national capital at neutral Managua, leading to a decrease in the feuding between traditional powers Leà ³n and Granada. Central American Union Zelaya had a vision of a united Central America—with himself as President, of course. To this end, he started stirring up unrest in neighboring countries. In 1906, he invaded Guatemala, allied with El Salvador and Costa Rica. He supported a rebellion against the government of Honduras, and when that failed, he sent the Nicaraguan army into Honduras. Together with the El Salvadoran Army, they were able to defeat the Hondurans and occupy Tegucigalpa. The Washington Conference of 1907 This prompted Mexico and the United States to call for the Washington Conference of 1907, at which a legal body called the Central American Court was created to solve disputes in Central America. The small countries of the region signed an agreement not to meddle in one another’s affairs. Zelaya signed but did not stop trying to stir up rebellions in neighboring countries. Rebellion By 1909 Zelaya’s enemies had multiplied. The United States considered him an impediment to their interests, and he was despised by Liberals as well as Conservatives in Nicaragua. In October, Liberal General Juan Estrada declared a rebellion. The United States, which had been keeping some warships close to Nicaragua, quickly moved to support it. When two Americans who were among the rebels were captured and killed, the US broke off diplomatic relations and once again sent Marines into Bluefields, ostensibly to protect US investments. Exile and Legacy of Josà © Santos Zelaya Zelaya, no fool, could see the writing on the wall. He left Nicaragua in December of 1909, leaving the treasury empty and the nation in shambles. Nicaragua had much foreign debt, most of it to European nations and Washington sent experienced diplomat Thomas C. Dawson to sort things out. Eventually, the Liberals and Conservatives returned to bickering, and the US occupied Nicaragua in 1912, making it a protectorate in 1916. As for Zelaya, he spent time in exile in Mexico, Spain, and even New York, where he was briefly jailed for his role in the deaths of the two Americans in 1909. He died in 1919. Zelaya left a mixed legacy in his nation. Long after the mess he had left had been cleared up, the good remained: the schools, the transportation, the coffee plantations, etc. Even though most Nicaraguans hated him in 1909, by the late twentieth-century opinion of him had improved enough for his likeness to be featured on Nicaragua’s 20 Cordoba note. His defiance of the United States and Great Britain over the Mosquito Coast in 1894 contributed greatly to his legend, and it is this act which is still remembered most about him today. Memories of his dictatorship have also faded due to subsequent strongmen taking over Nicaragua, such as Anastasio Somoza Garcà ­a. In many ways, he was a precursor to the corrupt men that followed him into the President’s chair, but their malfeasance eventually overshadowed his. Sources: Foster, Lynn V. New York: Checkmark Books, 2007. Herring, Hubert. A History of Latin America From the Beginnings to the Present. New York: Alfred A. Knopf, 1962.