Advertising Red Bull Essay Example | Topics and Well Written Essays - 1000 words

Advertising Red Bull - Essay Example The Christians, they believe that only Jesus had such powers to walk over water, but if this drink was capable to make someone do what Jesus is the only one who could do, then it is portrayed to be as powerful as Jesus (Anne-Marrie, 2012). This British Company has received a slap on the cheek as it tried to make fun of the Titanic tragedy where more than 1,500 people lost their lives. The bad reception saw the company lose market all over the world as people tried to criticize them that it is so soon and not enough to make fun of such a tragedy moment (Kieran, 2013). The ad suggested that if Red Bull was on board, people who could have taken it could have had wings to fly away hence escaping death. It is because of this negative reception about the company that this ad program is being developed so that the company image can be regained and the business can boom once more. Product The Red Bull Company specializes in its main product of Red Bull energy drink. It actually found an oppo rtunity in the market gap where there was a need for an energy drink which is non-alcoholic. This product was specially designed for use by everyone, both children and adults and both believers like Christians and non-believers like pagans. The product had already gained fame in the global market, but this was recently declining due to the bad advert. Therefore, there is a great need for the company to restructure their ad in order to convince back its customers. Marketing Mix The company uses various strategies in order to capture and manage its market niche for this particular product. In its efforts to achieve this, the company has taken into consideration the exercise of the four Ps of marketing: product, price, place & promotion. Product: the company has ensured that its product is harmless to all age groups in the society hence it captures a wide customer base. The product can be used by the sportsmen, fatigued, the sick, and any other person who either requires refreshment or replenishment of lost energy in any kind of activity they are involved in. Price: the company has used various pricing strategies to enable all its users find it affordable everywhere in the world. The pricing captures both the wholesale and retail price prices where the big stores purchase the product at a wholesale price and sell it to the retailers at a different price, at least making profits. And the retailers also sell it to the consumers at a bit higher prices, but still affordable for the customers. Place: the company is a global company where it sells its products to the internationally in the global market. It gained fame very fast being that the product was more of a soft drink and could also provide the users with energy. Promotion: the product uses various media platforms to promote its product so that sales and popularity can be increased. The company has recently received a negative reception for using a bad ad which has made it lose market in most parts of the world . Therefore, the company plans to make good choices of adverts that will get a good reception and would not inflict any pain to the people’s feelings again. The company has always used media like the print media, social media, televisions, posters, billboards and events to promote their product all over the world (Ali, 2012). Choice of Media for the Advert The ad will be aired on the social media, especially on Facebook where billions of people visit on a daily basis; hence many people can be reached at a time. The

Send in the Drones Essay Example | Topics and Well Written Essays - 1250 words

Send in the Drones - Essay Example A look at the coverage of the Lamont Lieberman senate race in Connecticut will confirm that pack journalism is alive and well and even more void of any creativity, insight, adjectives, or shame. Both Reuters and The Associated Press ran several stories in the hours after the election. The stories echoed the same adjectives and scenarios as they spoke of the anger, anti-war sentiment, and Lieberman's closeness with Bush. The wire services had indeed taken the stand that the vote in the Democratic primary in the land of steady habits was a referendum on the President. The major papers in New York, Los Angeles, and Chicago echoed this story. Yet, as reported by Murray on August 9, 2006 in The Washington Post there were other issues on the minds of Connecticut voters such as labor unions, free trade, and women's rights. The mob mentality had left these issues behind because the story that had the legs was the story on the war. Sometimes you can see the mob move by just looking at the sheer volume of coverage on an event. By the first week of August 2006 the major news outlets had the nation riveted on the Democratic primary and focused on the race between Lieberman and Lamont. The Associated Press was pumping out 10 stories a day covering the race and the major dailies were following suit. The NY Times was contributing about 4 a day and the Washington Post was adding another 2 (LexisNexis). By the first week of October 2006 the AP had dropped to less than 10 stories for the entire week. That week, the Washington Post did not even cover the non-event. The last week of October 2006, with the election drawing near, had again seen a modest increase in coverage by both the AP and the New York Times (LexisNexis). By the beginning of September the news of Lieberman and Lamont was already getting scarce. It was often hard to locate the source of the story, but it was certainly getting incestual. Similar stories from Chicago and New York indicate that the news was being drawn from a common pool. The New York Times led a story on September 2, 2006 with, "An independent group, Vets for Freedom, will begin sponsoring television commercials [...] thanking him (Lieberman) for his support of the war in Iraq" (Medina, 5). On September 6, 2006 the Chicago Sun Times relayed the same story that led off with, "Vets for Freedom, an independent group [...] will air an ad in Connecticut [...] thank the incumbent for backing the conflict" (Miga). It's obvious that both papers were drinking from the same well. A September 9, 2006 AP story begins, "[...] Ned Lamont, who recently denounced Sen. Joe Lieberman for his public scolding of President Clinton over the Monica Lewinsky affair, lauded the senator at the time for his eloquence and moral authority" (Reitz). The New York Times of the same date worded it this way, "Ned Lamont, who this week chastised Senator Joseph I. Lieberman for his public rebuke of President Clinton during the Monica Lewinsky scandal, wrote to Mr. Lieberman at the time praising the eloquence of his speech on the Senate floor" (Medina, 4). The NY Times took full credit for the story with no acknowledgment for the AP material. The majors had run out of wire stories and the Times was lost for words, but they hadn't lost their thesaurus. Unfortunately, the chain of evidence is not well